Vietnamese Instant Coffee: Best Private Label Options

Vietnam’s Secret Ingredient for Global Coffee Brands

If you’ve ever sipped a bold, creamy instant coffee and wondered where it came from — there’s a good chance the answer is Vietnam.

As the world’s second-largest coffee exporter and the top producer of Robusta beans, Vietnam has become a rising star in private label instant coffee production. From travel-friendly sachets to café-style RTD bottles, Vietnamese suppliers now offer a wide range of OEM solutions for coffee brands around the globe.

Whether you’re launching a D2C coffee startup or expanding an F&B product line, Vietnam offers unmatched value, flexibility, and taste.

Why Vietnam Leads in Instant Coffee OEM

Here’s why Vietnam is becoming the go-to country for instant coffee production:

• Top-tier Robusta beans with high caffeine and bold flavor
• Modern spray-dry and freeze-dry processing plants
• Competitive pricing with low-to-mid MOQs
• Diverse flavor profiles including egg coffee, coconut, and milk coffee
• Fast turnaround times and export-ready compliance

In 2023, Vietnam exported over 1.7 million tons of coffee, with instant coffee accounting for a fast-growing share of this volume.

Source: USDA Foreign Agricultural Service: Vietnam Coffee Semi-Annual 2024

What Makes Vietnamese Instant Coffee Unique?

Vietnamese instant coffee is more than just convenience. It’s deeply tied to the country’s café culture — think “cà phê sữa đá” (iced milk coffee) or the creamy, frothy egg coffee (cà phê trứng) that’s become a social media favorite.

Now, Vietnamese factories are packaging that experience into:

• 3-in-1 sachets (coffee + sugar + milk powder)
• Instant coconut coffee
• Sugar-free or vegan blends
• Single-origin Robusta espresso blends

Many factories also offer RTD (ready-to-drink) coffee bottles, perfect for convenience retail.

What Private Label Options Can You Choose?

Vietnamese OEM suppliers support a wide range of formats:

• Single-serve sachets (packaged in 10–50 count boxes)
• Stand-up pouches or jars for bulk/retail
• Stick packs for on-the-go convenience
• Gift boxes and seasonal sets for branding

Packaging can be customized in multiple languages and adjusted to market preferences — e.g., resealable zip-locks in Japan, minimalist tins in the EU, or vibrant lifestyle boxes for the U.S.

MOQ and Pricing: What to Expect

Most Vietnamese factories offer flexible minimum order quantities (MOQ):

• Sachets: 100,000 to 300,000 units
• Pouches/Jars: 3,000–5,000 units
• RTD Bottles: Varies by capacity and formula (usually higher MOQs)

Depending on blend quality, add-ons, and certifications (e.g., sugar-free, non-dairy, organic) that Unit pricing range can be counted on.

Certifications: Are Vietnamese Products Export-Ready?

Most suppliers offer:

• HACCP, ISO, and FDA registrations
• HALAL, Kosher, and Organic (on request)
• EU standards compliance

Before partnering, ask for:

• Test reports
• Factory tour (video or virtual)
• Batch sample testing

Source: Vietnam Certification Center – QUACERT

Export Markets: Where Is Vietnamese Instant Coffee Heading?

The top private-label buyers of Vietnamese instant coffee include:

• Japan, South Korea, and China (health-focused instant blends)
• Middle East (egg coffee, RTD espresso)
• US & EU (café-style sachets and sugar-free blends)

As consumer demand grows for quick café-quality coffee, Vietnam is scaling to meet that global appetite.
Source: Statista – Vietnam Coffee Export Destinations