The Ultimate Guide to OEM Tea Production in Vietnam

From Highland Fields to International Shelves

Vietnam's journey in the global tea market began with smallholder farms nestled in the cool, misty mountains of the north. Today, it stands tall as one of the most agile and fast-growing OEM tea suppliers in the world — a transformation powered by a mix of tradition, innovation, and export ambition.

Whether you’re building a wellness tea brand in Berlin or launching matcha kits in LA, Vietnam has become a go-to origin for private-label tea production.

Vietnam is the 7th largest tea producer globally, known for its highland green teas, oolong, jasmine, and black teas. The country offers:

• Diverse tea-growing regions like Thai Nguyen, Lam Dong, and Moc Chau
• Competitive labor and processing costs
• Flexible production for OEM and private-label tea brands

Vietnamese OEM producers are trusted worldwide for high-quality tea at scale, with fast lead times and adaptable packaging formats (bulk, sachet, pyramid, RTD, etc.).

Source: Statista Tea Market Report 2023 – Vietnam Tea Data

What Is OEM Tea Production?
OEM (Original Equipment Manufacturer) means a local producer makes tea under your brand name. In Vietnam, this includes:

• Sourcing raw tea leaves
• Processing and blending
• Flavor customization
• Packaging and labeling (with barcode, QR code, etc.)

Ideal for: Startups, global distributors, hotel chains, and e-commerce tea brands.

Top Types of Tea You Can OEM in Vietnam
Here are popular tea types offered by Vietnamese OEM suppliers:

• Green tea from Thai Nguyen and Lam Dong — light, slightly bitter, great for daily use
• Jasmine tea — scented naturally, popular in both bulk and bag formats
• Oolong and black teas — processed with care for a richer, longer-lasting taste
• Herbal teas — from lemongrass to artichoke and lotus leaf
• Flavored and functional teas — detox, collagen, ginseng-infused blends

Vietnamese suppliers are now offering matcha powders, instant teas, and even kombucha bases — all private-label-ready.
Custom blends and functional teas (e.g. detox, slimming, wellness) are growing in demand.

Private Label Packaging Options
Vietnamese OEMs offer a range of formats:

• Pyramid or flat tea bags
• Loose leaf in kraft pouches
• Gift boxes or tins
• RTD (ready-to-drink) glass bottles or cans
• Custom labels with eco-friendly printing

Most suppliers support FDA/EU certifications and export documentation.
Source:Packaging Europe – Eco-Friendly Tea Packaging Trends

What’s the Minimum Order Quantity (MOQ)?
MOQ varies depending on product type and packaging:

• Bulk tea: 50–100 kg
• Teabags with private label: 5,000–10,000 units
• RTD drinks: 10,000–20,000 bottles

Some flexible suppliers allow pilot runs for new brands or B2B customers.
Steps to Start Your OEM Tea Project
Launching your tea line with a Vietnamese OEM is simpler than most expect.

1. Choose a supplier (verified factories or exporters via trusted platforms)
2. Request tea samples and share your brand brief
3. Finalize the blend, flavor profile, and design
4. Confirm pricing, MOQ, and lead time
5. Begin production and arrange for international shipping

Expect most projects to take 30–60 days from agreement to delivery.

Export Destinations & Trends
Vietnamese OEM tea is exported to:

• USA, Canada, Europe (Germany, France, UK)
• Japan, South Korea
• Middle East and ASEAN countries

Trending formats: Wellness teas, matcha sticks, and kombucha-inspired drinks.

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