Why Vietnam Chocolate Matters Now1. Growing Domestic Demand for Artisanal ProductsVietnam’s own chocolate consumption is on the rise, crossing an estimated US $31 million in 2024, a 20% increase year-over-year. Local buyers appreciate premium taste and origin-rich stories, setting the stage for export ambitions.
Source: Vietnam - Chocolate and Cocoa Products - Market Analysis, Forecast, Size, Trends and Insights2. Bean-to-Bar Market GrowthGlobally, the bean-to-bar sector is predicted to expand at nearly 8% annually through 2030 . Craft chocolate’s emphasis on transparency and quality mirrors international demand—an opportunity Vietnam is ready to meet.
3. Traceable and Ethical SourcingConsumers today expect complete supply-chain transparency. Vietnamese bean-to-bar brands are adopting origin tracking, ethical farm partnerships, and certifications like organic and fair-trade .
4. Export MomentumChocolate exports from Vietnam reached an estimated US $24 million in 2022, with key buyers in Belgium, Japan, and other discerning markets .