A Taste of vietnam

Make your own coffee brand

Statistics show that coffee business is one of the most profitable businesses in the beverage industry. Globally, more than 2 billion cups of coffee are consumed every day. If we take the USA as an example, we will find out that the coffee business in this country generates up to $9.5 million daily, $28.7 million monthly, and $3.4 billion annually. How can you be successful in the coffee business from the very beginning, be sure your brand lasts, and gets chosen by potential customers? In this article you will get answers to these questions and learn how to launch coffee brand.
Create consumer profile

Firstly, you need to figure out who you will sell your products based on geographic, psychographic and behavioral characteristics, age, income level, etc. After audience investigation you will understand how to pull people or companies in and use this information to guide the direction your brand development.

Monitor competitors

Assessment of industry is very important too. Find out who your competitors are, evaluate what you like about their work, what you think you can do better, and consider it as you continue to develop your coffee brand. Think carefully about your advantages that you can use to compete with market leaders.
Coffee brands
Determine how exactly you want to sell coffee

You have such options as selling products online, running wholesale business to supply other retail shops and cafes, opening your own coffee shop or maybe you're already a cafe owner and want to control the quality and taste of your beans through your very blend. You can even mix these options and lead several business activities simultaneously. But there are particular steps to be taken for each of the ways to sell your coffee. For example, if you want to get your coffee on supermarket shelves you will have to spend some time looking for a space and getting it to look right. If you want to sell the products via marketplaces you must register your app or website as an e-commerce platform and prepare necessary documents.

Determine what kind of coffee you are going to sell

Depending on what kind of coffee you want to sell you also decide how are going to get it. There are numerous coffee origins (Ethiopia, Brazil, Vietnam, Colombia, etc.) as well as ways of roasting that create different flavors. You can also source and sell sustainable coffee, which influences the branding in general.
Brand and market your coffee

Create your coffee brand image, show what makes it brand unique and how it represents your company. Your brand personality determines the message your company is going to send, and how you’re going to stand out and define your products. The next step is to set up marketing strategy and increase brand awareness. You can use any of numerous ways to promote your products. If you choose online sales as the main business activity you can use online advertisements, social media, and content marketing. If you decided to sell in physical shops, organize events for your company and use billboards. But make sure whatever strategy you use makes sense with your brand personality.

The most reliable and trustworthy way to brand your coffee is to use private label company to do it. Vietnam Coffee & Tea Co. provides such services as branding, design, roasting, blending, taste profiles, and packing. We work with the best companies in the Southeast Asia region. We offer ground and whole bean coffee, ground coffee, chocolate products, dried fruits and tea products services.
Trust your coffee branding Vietnam Coffee & Tea Co. team of professionals which have great experience in cooperating with other world brands.