Global Coffee Shop Trends: What They Mean for Vietnam’s Coffee Industry
Espresso-based drinks and cold brews are leading growth in Europe, the US, and Asia-Pacific. Consumers are leaning into bold flavors, smooth textures, and beverages that feel “premium but accessible.”
For brands, this means one thing: your beans need to perform well under pressure — literally. Whether it’s a shot of espresso or a nitrogen-infused cold brew, consistency matters.
How Vietnam fits in:
Vietnamese robusta has long been valued for its crema and strength. But when processed right — honey or semi-washed, for example — it can deliver the depth and smoothness required for espresso blends or cold brew. At Vietnam Coffee & Tea Co., we’ve helped partners reformulate their blends to meet these new preferences without pushing costs through the roof.
Mobile ordering is no longer a trend — it’s the norm in the US and catching on across Southeast Asia. Paired with drive-thru coffee and on-the-go formats, this shift means packaging, speed, and format are now product-critical.
What it means for OEM buyers:Formats like instant sachets, RTD cans, and drip bags are no longer niche. They're what modern consumers expect — especially younger audiences and commuters.
Vietnam Coffee & Tea Co. works with partners across the globe to develop portable formats that don’t compromise on flavor or sustainability. From recyclable pouches to custom roast profiles for drip bags, we help brands deliver quality, fast.
A single product doesn’t work everywhere. In the Middle East, consumers want thick, syrupy brews. In Northern Europe, clean, balanced espresso is king. In Southeast Asia, sweetness and convenience often win.
This is where origin blending becomes a strategic advantage. Vietnam’s robusta (and growing arabica supply) gives you room to experiment.
We help buyers match cup profiles to local demand, using tools like:
- Custom blend development (e.g., 70/30 robusta/arabica for ME markets).
- Flavor-matched instant recipes for target regions
- Flexible minimums for regional SKUs or pilots
Sustainability is No Longer a Bonus — It’s an Expectation
From single-use plastics to deforestation concerns, the entire F&B industry is under scrutiny. Consumers — especially Gen Z and millennials — want to know where their coffee comes from and how it impacts the world.
That’s why Vietnam Coffee & Tea Co. has made sustainability a priority:
- Fully traceable beans from farm to port
- Biodegradable and recyclable packaging options
- Carbon impact reporting on request
- Producer partnerships that meet EU/US compliance
If your brand is planning to grow in Europe or premium online channels, sustainability isn’t a differentiator — it’s a requirement. And we’re ready to support you.
The Line Between Café and Kitchen Is Blurring
More consumers are brewing at home — but they want the café experience. That’s why global brands are investing in premium home formats: coffee pods, capsules, drip kits, even ready-to-drink bottles.
For OEM buyers, this opens a door: You can now deliver café-quality products for home use — as private label, without investing in factories.
Vietnam Coffee & Tea Co. helps partners launch:
- Private-label capsule lines (Nespresso-compatible, eco-caps)
- Instant coffee with origin-specific storytelling
- RTD Vietnamese iced coffee for export retail
- Sample kits for DTC (direct-to-consumer) startups
The coffee world isn’t just changing. It’s fragmenting — across taste, technology, and values. And that creates opportunity for brands that are ready to innovate.
But innovation doesn’t have to mean starting from scratch. With the right partner at origin, you can build products that meet modern needs without compromising cost, traceability, or flexibility.
At Vietnam Coffee & Tea Co., we work with B2B clients who want to do things differently:
- Build agile product lines
- Test in-market formats
- Blend quality with convenience
- And scale responsibly
Let’s talk. Whether you’re building a coffee capsule for the Japanese market, launching a drip bag in Dubai, or looking for a sustainable instant blend for Europe — we can help.
